This Privacy Policy explains how Challenge the Brain ("we", "us") collects, uses and protects personal information when you visit our website.
Who we are
Challenge the Brain is published by Webspectations Ltd, a UK-based web-authoring company. Webspectations Ltd is the data controller for this website and is committed to protecting the personal identity of its website visitors.
If you have any questions about this privacy statement, the practices of this site, or your dealings with this website, you can contact the webmaster at sarahjohnstone78@gmail.com.
What data we collect
- Technical data — IP address (hashed), browser type, pages visited, referer. Used for security and analytics (if you consent).
- Consent records — your cookie banner choices, timestamp, policy version. Stored as proof of consent under GDPR Article 7.
- Contact data — only when you submit a form (e.g. an error report).
Legal basis
- Legitimate interest for security logs and essential site function.
- Consent for analytics and advertising cookies (see our Cookie policy).
- Contract / legal obligation where applicable.
Analytics
This website uses a third-party statistics service to monitor its visitors to better understand how they use it. This service is provided by Google Analytics, who use cookies to track and monitor general visitor engagement and usage including their estimated general location (not exact location — see IP anonymisation below), connection speed, length of time on site, pages visited, and the type of device used to visit this website. For further information please refer to Google’s privacy policy.
IP anonymisation
Google Analytics does not store your full IP address, as this website uses IP anonymisation which forms part of its Google Analytics tracking codes. IP anonymisation ensures that the full IP address of our users is never stored, hence the exact location of our users is not traceable. For a technical explanation of how Google Analytics anonymises IP addresses, please visit Google’s IP anonymisation documentation.
Advertising
We use a third-party advertising company, Google AdSense, to serve ads when you visit our website. This company may use information (not including personally identifiable information such as your name, address, email address or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. Please visit our Cookie policy for further information on the third-party advertisements served on this website.
Users within the European Economic Area
Users within the European Economic Area (EEA) may be served a combination of both personalised and non-personalised advertisements which allow the use of cookies, or other local storage, in order to serve personalised ads. Google AdSense may also use third-party ad servers, ad agencies, technology vendors and providers of sponsored content to set and access cookies on your computer. Users within the European Economic Area have the option to switch off personalised advertising and consequently be shown non-personalised advertisements only. Please visit our Cookie policy for further information and instructions on how to turn off personalised advertising.
Users outside of the European Economic Area
Users outside of the European Economic Area (EEA) may be served a combination of both personalised and non-personalised advertisements which allow the use of cookies, or other local storage, in order to serve personalised ads. Google AdSense may also use third-party ad servers, ad agencies, technology vendors and providers of sponsored content to set and access cookies on your computer.
Non-personalised advertising
Where a user has not consented to personalised advertising, or has opted out, only non-personalised advertisements will be served. Non-personalised advertisements are ads that are not based on a user’s past behaviour; this type of advertising is targeted using contextual information. Non-personalised advertisements only use cookies, or mobile ad identifiers, to allow for aggregated ad reporting, frequency capping and to help prevent fraud and abuse. Cookies produced in relation to non-personalised advertising do not record information against user identifiers for the purposes of personalised ads measurement or targeting. These ads may use IP addresses for very estimated level geo-targeting (city-level) and to prevent invalid activity. Non-personalised ads do not support third-party buyers or third-party ad tracking.
Personalised advertising
Personalised advertisements are based on previously collected or historical data, and current data, which may include a user’s general location or past general location, previous search queries, activity, visits to sites or apps, and demographic information.
Ad technology providers
This website uses third-party advertisements served via Google AdSense. Google maintains the current, official list of the ad technology providers that may serve ads or set cookies on this site — you can view it on Google’s ad technology partners page. For more information on personalised and non-personalised ads, please visit Google’s guidance on ad personalisation.
How long we keep data
- Consent records: 5 years (regulatory proof).
- Server logs: 90 days.
- Analytics data: per your Google Analytics retention setting (default 14 months).
Your rights
Under UK GDPR / EU GDPR you have the right to: access, rectify, erase, restrict or object to processing, data portability, and to lodge a complaint with the ICO (UK) or your national regulator. To exercise these rights, contact us using the details above.
Marketing
You will not receive any communications from Webspectations Ltd unless requested.
Cookies
We use cookies to analyse how visitors interact with our website and to improve its functionality. We also allow third-party advertising via Google AdSense. We use cookies only as described in our Cookie policy. You can change your choice at any time using the link in the footer.
Changes
We may update this policy. The effective date below will reflect the most recent revision. Material changes will prompt you to review your cookie choices.